Relojería Falabella Unicentro

Client

Falabella

A full redesign of the Falabella watch department at Unicentro: a run of illuminated showcases that turns each brand — Casio, Fossil, Tissot, Guess, Citizen — into its own experience within the same aisle. Islands and walls in black metal with perimeter LED lighting, backlit ad panels that rotate with each campaign, and marble finishes that elevate the point of sale to boutique level. Every showcase was designed to make the watch the star: high-clarity glass, precision overhead lighting, and signage that sells without shouting.